The Trade Council

The Trade Council offers knowledge and guidance for people who wants to do business in Ghana.

About the Trade Council

The Trade Council has approximately 100 employees in Denmark and 300 employees abroad located at more than 100 embassies, consulates general and trade commissions.

To ensure that the Trade Council's activities are always rooted in the needs of the business community, a Board of Directors has been established. The Board consists of active business professionals with practical international experience as well as industrial and social insight.

The organisation focuses on offering Danish companies individual advice on all issues important for their international activities. It is a professional and innovative organisation which aims to secure the best possible conditions for taking part in the increasing globalisation for the Danish industry. Moreover, it is an organisation which can act as a sparring partner for companies at all levels.

The Trade Council is in a position to offer substantial and discernible benefits to both new and experienced export firms. The goal is to offer the Danish business community the opportunity to enter a close partnership which will enhance the professional analysis of foreign markets and thereby increase the competitiveness of the companies.

Every year the Council publishes a report in order to take stock of the Council's activities as well as to explain why even more enterprises should make use of us as a co-operation.

Strategy

Solid economic growth is a precondition for Denmark to be among the world’s 10 wealthiest countries in 2020. In a globalised world, an international outlook is crucial. The world is changing rapidly and Denmark needs to think along new and innovative lines. Approximately half of Denmark’s GDP is based on exports. Increased exports are a precondition for bringing Denmark back on the growth track and for reaching the Danish 2020 target.

Value, growth and knowledge for Denmark is the Ministry of Foreign Affairs’ new strategy for the Trade Council up to 2015. With this strategy, the government will help Danish exports back on track.

’The Trade Council creates value, growth and knowledge for Denmark through global consulting services and partnerships’

The Ministry of Foreign Affairs stands ready as Denmark’s growth ambassador with the entire Ministry as Denmark’s growth agent. The Ministry of Foreign Affairs will contribute to growth and employment for Danish companies through targeted efforts and sharper prioritisation. Focus is to be placed where the Trade Council creates most value for the business community and for Denmark. This applies to both export promotion and efforts to attract foreign direct investment to Denmark and increase the level of competence and knowledge.

The strategy is targeted at the companies’ needs with a special focus on their export growth. A broad selection of companies – small and large – has taken part in the development of the strategy. The strategy will be rolled out over the next few years. However, ambitious targets and new initiatives are being launched now.

The Trade Council contributes to concrete export results

The Ministry of Foreign Affairs contributes to growth in Denmark through the increases in exports that Danish companies achieve in collaboration with the Trade Council. This year alone, the overall effort is to contribute to increasing exports by DKK 30 billion over the next three years. Every time the Trade Council advises a company, it is asked about the added value and its expectations for increasing exports. Therefore, it is the specific company’s own assessment of increases in exports that decides whether the Trade Council achieves its target.